The effect of perceived online risk and trust affecting theconsumers’ behavioral intention in usingelectronic commerce

Abstract

Everyone is coping up with the changes and adapting to new normal caused by the pandemic. Due to the border restrictions in place, digitalization is the name of the game. In the business sector, one of the solutions is the integration of e-commerce in their business operations in order to reach their target customers. This study is undertaken to examine the effect of perceived online risk and trust affecting the consumers’ behavioral intention through a self-constructed questionnaire of 215 respondents from Deparo, North Caloocan. The study reveals that perceived trust has a significant positive effect on the consumers’ behavioral intention. Also, an enough evidence was gathered to claim that product review has a significant positive effect on perceived trust.